Fear
Fear is often used as powerful emotion in advertising world. We buy products and take many decisions out of fear. Take a pause, and think how many products we buy just out of fear? Interestingly fear also helps in inculcating good habits in us. I never noticed this until my son showed me a demo. I have been asking my to son to brush his teeth before sleeping, he used to make big deal, throw tantrums etc. One day he felt pain after eating chocolate, I took an opportunity and told him probably you don't brush at night. Since that day, even if I skip, he remembers to brush. Fear of going to dentist and injection worked. Then I realized Fear is not only a positive emotion in advertising world, it plays a vital role in shaping our life, developing integrity and ethics.