Fear

Fear is often used as powerful emotion in advertising world. We buy products and take many decisions out of fear. Take a pause, and think how many products we buy just out of fear?

Interestingly fear also helps in inculcating good habits in us. I never noticed this until my son showed me a demo.

I have been asking my to son to brush his teeth before sleeping, he used to make big deal, throw tantrums etc.  One day he felt pain after eating chocolate, I took an opportunity and told him probably you don't brush at night. 
Since that day, even if I skip,  he remembers to brush. Fear of going to dentist and injection worked.

Then I realized Fear is not only a positive emotion in advertising world, 
it plays a vital role in shaping our life,  developing integrity and ethics. 


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