Competition - training 4

During the discussion with the Customer, never demean the competition's products or services, that's the most turning-off point for any sales call.

If the customer shares any bad experience he/she had with the competition, listen to it, and don't start venting about it together 😉

Focus on your product and services, finding faults in the competition's product or services to place your product better might not take you far.

PS- You never know if you are meeting the same customer and selling the competition's product ;)


Comments

Post a Comment

Popular posts from this blog

 A few years back, when I was in the exit process of my previous organisation, my senior HR made a customary call and asked generic questions, if there is any feedback or concern I want to share, is anything that needs to be improved, or if there is any other opportunity within the organisation, I would like to switch to etc.  I spoke to the person very openly and with transparency. I was really happy and proud to be a part of the organisation,  but something was not going right or else I felt so, I shared my specific concerns and feedback. One most important piece of feedback, I gave to the person was, I wish you would have made such calls earlier, during my 3+years in the organisation.  Being a top performer, having the highest appraisal ratings, a favourite team member does not ensure all is good, the changing cultures can be a concern too. HR should not wait for an exit interview to ask for concerns or role switching, etc. Such calls should happen at least every ...
Read more

Training 1>conviction

The element that has always led me to deliver impactful training sessions is Conviction. Be it a product or a process training, a sales training or you are facilitating a behavioural session, if you are convinced, have buy-in for what you are explaining,  the training will add value and leave an impact on your trainees.  
Read more