Benefits- training-3
While interacting with customers, If you are talking more about the product than its benefits, there are chances you might lose the game.
Customers are not interested in knowing the features of the product but how these features will add value or benefit them.
Eg- This pen has a wider nib
Replace with- Wider Nib will result in a smooth writing experience and give neat handwriting.
This washing machine has x technology
Replace with- The x technology will save water and lead to clean clothing in the same cycle.
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